What is Social Media?
According to Wikipedia, social media includes web-based and mobile technologies used to turn communication into interactive dialogue. As a result of social media – and thedirect or indirect influence of social media marketers – today, consumers are as likely – or more likely – to make buying decisions based on what they read and see in platforms we call “social” but only if presented by someone they have come to trust. Additionally, reports have shown organizations have been able to bring back dissatisfied customers and stakeholders through social media channels. This is why a purposeful and carefully designed social media strategy has become an integral part of any complete and directed marketing plan but must also be
designed using newer “authority building” techniques.
Why Social Media?
Now is the time for you and your business to join the conversation. It’s already happening, are you there yet? Traditional marketing has become less effective in spreading the word about products and services. People are shopping, sharing, connecting, and learning through social media networks, such as Facebook, Twitter, Linkedin and blogs. Social media has changed the way we connect not only with each other but with the communities and the businesses in them. Internet marketing helps you stay in touch with clients and customers. Be a part of the conversation; people are listening.
By creating your online presence on sites like Facebook, Twitter, Youtube, Linkedin and blogs you can connect directly with your loyal customers who then spread the word about you.