Your online image is NOT just your business website. There is much more to it. Google says this:
“Your online identity is determined not only by what you post, but also by what others post about you — whether a mention in a blog post, a photo tag or a reply to a public status update.” – Google
In a nutshell, your online reputation is made up of everything about your business that exists online. The range of materials that could potentially impact your business’ online reputation is broader than you might realize at first.
Why Online Reputation Matters to Local Business
Many local businesses have found themselves in the unenviable position of being lied about, falsely accused, slandered, and attacked online. It’s a growing problem.
The cost is immediate, staggering, and long term.
Here are some common internet search facts you should know about:
- 95% of internet users do not search past the first page of search engine results.
- 80% of the United States population researches a product on the internet before purchasing.
- 72% of those that research will not buy if there’s a negative comment
Are you protecting your ONLINE BRAND from negative reviews? Are you losing potential customers because of bad reviews from years ago? Contact us on how we can help you today!