Mobile Marketing involves reaching customers and prospects when they’re using the internet away from the traditional home/office desktop environment. The increased usage of smartphones, tablets and similar mobile devices has made mobile marketing a must for many online businesses.
With every new smartphone and every app download, consumers have more access to products and services than ever before, from wherever they are reading a magazine in the coffee shop, at the game, walking down the street, and even while shopping in your store. To stay competitive, marketers need to develop mobile experiences that are both relevant and timely. Activate your marketing initiatives with a mobile call to action to drive foot traffic to your store, increase sales, and build lasting consumer loyalty.
No matter what business niche you are in, times are tough these days when it comes to getting more sales and increasing profits. Businesses are forced to utilize strategies that can reach their potential and existing customers both easily and affordably.
With the amazing popularity of mobile phone devices, business cannot afford to overlook mobile marketing techniques and strategies. For instance, most mobile phone users now use their phones to surf the web. However, most businesses still do not have a “mobile-friendly” website.
Lots of Filipinos surf the Internet with their phones because of mobile network promos. They also want to search on the go, is your website mobile-ready?
Big companies today are using the power of QR Codes as part of their marketing strategy. Quick response codes (QR codes) were first utilized in Japan used in tracking down parts of their automobile during manufacturing. Today, the QR codes are gaining popularity all over the world.
QR codes are patterned codes in arranged in squares generally with a white background. QR codes are embedded with data and information that can be immediately exposed with just one click of a mobile phone. Businesses can use QR codes to promote coupons, special offers, and discounts. They can also use them to build a mobile list of subscribers. They can also be used to direct people to your website, online video, or Facebook Fan page. The possibilities are unlimited.
SMS Text Message Marketing
SMS text message marketing allows you to communicate directly to your target market by sending a simple, quick text message. This permission-based program is perfect because your recipients have opted-in to receive your messages. It’s effective because they WANT to receive your promotions.
Another great thing about SMS text message marketing is the deliverability of the message. Almost all text messages are read within minutes of receiving them. In fact, recent studies show that 97% of text messages are read within minutes of receiving them. So this is the perfect way to get your promotions across to your target market.
Using mobile marketing coupons for your business is exactly the thing that you need to capitalize on your local mobile market. It is one way to let people know that your business exists in your local community. Mobile coupons are great for branding and keeping your business in the face of your target market. Not only that, but they also help you increase profits by marketing to a list that WANTS your promotions and are happy to redeem them.
Proximity Marketing offers an effective and affordable solution for communicating with a large audience within the proximity of your advertised product or service. This is achieved by sending multimedia content to the potential customer’s mobile phone using a Bluetooth or Wireless device.
The most effective content offers the recipient something special like a discount on a product or service, a free ringtone, video, mobile wallpaper, screensaver or something else that the audience will find of value.